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    The Art of Market Intelligence for Emerging Markets
    Aruna Rajan
    • 2 min

    The Art of Market Intelligence for Emerging Markets

    Whether you are in product marketing or sales for an emerging market or in corporate strategy/development or venture capital looking into emerging markets, it is worthwhile to spend time understanding the real-world evidence behind that market. What is the real world evidence behind an emerging market? Scientific publications, research grants, clinical trials, and startup funding are the four pillars that constitute real world evidence for emerging markets in the life science
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